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People Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us about the Future of Work (FT Press Analytics)
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From the Back Cover
Discover Hidden Social Patterns Within Your Company--and Supercharge Both Performance and Employee Satisfaction “…a watershed book in advancing the understanding of human dynamics.” —Michael Arena, Head of Global Talent & Organization Capability, General Motors “…Waber convincingly shatters orthodoxies of team and workplace design. A must-read.” —Scott Anthony, Managing Partner, Innosight, and author of The Little Black Book of Innovation “…[Waber] provides numerous examples to illustrate how social analytics could help transform business operating practices in the future. It’s a fascinating area of study.” —Paul Mascarenas, Chief Technical Officer, Ford Motor Company “Ben Waber follows a new trail of ‘digital breadcrumbs’ to see the world with fresh perspective...A fascinating read.” —Sherry Turkle, Professor, MIT, and author of Alone Together: Why We Expect More of Technology and Less from Each Other We’ve always used data to help identify what workplace behaviors make people effective. But this data has always been subjective, biased, and limited in scale. Cutting-edge social sensor technologies open up a world of new possibilities, allowing you to identify hidden social patterns within your organization—and make subtle, unobtrusive adjustments that lead to large, measurable improvements. People Analytics will help you discover how your people really work, collaborate, and innovate, so you can help them do it more successfully. It will help you uncover sources of creativity and expertise you never knew you had. And it can help you optimize everything from customer service and marketing to R&D and M&A. MIT Media Lab innovator Ben Waber shows how new sensors and “big data” analytics can help you gain an unprecedented understanding of how your people work and actionable insights for building a more effective, productive, and positive organization. Through cutting-edge examples, Waber demonstrates how you can use these technologies to optimize everything from call center performance to sick-day policies. Most remarkable of all, you’ll learn how to accurately measure (and effectively address) “subjective” success factors…from culture to creativity. • Measure the informal interactions that are crucial to long-term success • Recognize emerging problems before they derail teams, projects, or mergers • Systematically improve the effectiveness of in-person and electronic communication • Discover who your “internal experts” really are • Identify surprising hidden sources of creativity and innovation • Get fine-grained data for better nuts-and-bolts HR decision-making • Enhance employee performance—and reduce employee stress at the same time
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About the Author
Dr. Ben Waber is the CEO and co-founder of Humanyze. He is a visiting scientist at the MIT Media Lab, previously worked as a senior researcher at Harvard Business School, and received his Ph.D. from MIT for his work with Alex "Sandy" Pentland's Human Dynamics group. Ben's work centers around using real time data flows to rethink management of people, physical architecture, corporate planning, and training, among other things. He has been featured in Wired, NPR, and The New York Times, among other outlets, and he has given invited talks at Google, EMC, and Samsung. His research was selected for the Harvard Business Review's List of Breakthrough Ideas and the Technology Review's Top 10 Emerging Technologies.
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Product details
Series: FT Press Analytics
Hardcover: 240 pages
Publisher: FT Press; 1 edition (May 2, 2013)
Language: English
ISBN-10: 0133158314
ISBN-13: 978-0133158311
Product Dimensions:
6.2 x 1 x 8.9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#1,054,488 in Books (See Top 100 in Books)
Collaboration is a 21st century buzz word. Ben Waber uses science to prove how collaboration adds significantly to a company’s bottom line.If I told you that “changing how people spent 15 minutes of their day†could yield $15 million in profit, would you believe me?You should because Ben Waber et al. proved it in the their experiments namely the water cooler effect during his research at MIT. He wrote his findings as a fantastic read called People Analytics: How social sensing technology will transform business and what it tells us about the future of work.Waber collected data from modified employee worn id badges and analyzed the effects of human interactions. While email data can easily be mined to produce a description of written office communication, Waber and his team at MIT wanted to capture the ‘hidden’ communication in office settings.The value of the coffee breakWaber et al. studied the effects of synchronized coffee breaks for call center employees at Bank of America. The results showed conclusively that employees were more cohesive and less stressed as a result of taking their ‘coffee’ breaks with colleagues. The experiment did not require employees to communicate, they did that naturally. The orchestrated communication made employees feel more cohesive. These factors increased productivity and significantly decreased employee turnover. All significantly increasing BoA’s bottom line.Co-location and outsourcing software developmentNext, Waber investigated remote teams working together. Obviously, teams working together, at the same location, is ideal. But, what about remote teams? How can we increase their productivity? For instance, Is it worth it to fly everyone in and meet face to face before starting a project? Does that expense increase the remote team’s productivity. Waber proved an emphatic yes. When teams met face-to-face before the project they understood each other better, trusted each other better, and were better at collaborating afterwards.Waber sums up the importance of collaborations as follows:“In additional to doing away with this individual view of productivity, we need to get rid of the notion of the lone genius. An easy way to think of our creativity, and our impact on our colleagues as a whole, is to think about how much work we can actually get done by ourselves. Imagine you discover a way to increase your performance by 10%. Assuming you work 40 hours a week, you can end up saving 4 hours of your time every week by using this new method you’ve discovered. If you keep it to yourself, over one year you will end up saving about 200 hours.But, what if you shared your discovery with 5 of your closest coworkers? Maybe it takes you a while to teach them this new method, say 20 hours. In that case, individually you would only save 180 hours, but collectively everyone would save 1,200 hours in that first year. On top of that, however, you’ve now created a community where sharing tips is expected… etc. (199-200)Of course, as Waber emphasizes, we must be very careful about privacy employee privacy issues.I recommend the book.
I had the privilege of hearing Ben talk in Boston prior to the publication of the book. He has a very plainspoken direct presentation of compelling information about the impact of human interactions which comes across in his talks as well as his writing. I actually, honestly, hate most business books as they tend to follow the format of- present the theory and then crush you to death with boredom retelling the theory with repetitive examples that offer little further consideration. Ben's book is not like that at all- it is builds in layers a compelling view of the complexity of human interactions in a variety of work settings from customer service to banking to healthcare. I loved it and eagerly await his next publication.
A great read... Ben and his firm's work in this domain is potentially ground breaking and certainly powerful... it shows a way to unlock a deeper understanding of human behavior, while avoiding the difficulties of question asking, memory lapses, perception, and opinion... it's been said (Drucker maybe???) that you can't manage what you can't measure." Beneath managing lives understanding. Suppose this helps us understand our OWN ways of communicating so we manage ourselves better... suppose it gives people a lens AND a meter into themselves... this is fertile ground...
Although I am still reading the book about People Analytics by Ben Waber, I find it very enlighting and well worth the time to read it. I would not only recommend the book but would certainly advise others to read it and to keep up on and understand social sensing and all the possibilities involved in it.
This book is interesting but I think that the introduction to the subject matter is too long and so the reader could get distracted from the main theme of the book.
With the use of sociometric badges, with sensors such as microphone, IR transceiver, accelerometer and Bluetooth radio, one can acquire sensed data which can be combined with other data such as email communications to glean insights into how people in a company interact or don't interact, and infer networks of interaction among people. This can bring insights into how cohesion affects people and their productivity. The book explains these ideas as well as elaborates on particular applications of this technique. Some interesting results include the justification that face-to-face meetings are important and the Internet collaboration tools might not be enough, and that cohesion has a big role to play in productivity, in creativity, in distributed software development where there are dependencies and in the success of mergers. How the future will be is an interesting question, whether such sensors will be commonplace with wearable technologies. The book could have perhaps been a little more technical or provide more details about the data collected and how the analytics was done but the focus is understandably on business impact.
Everybody seems to have an opinion on how to improve workplace productivity, but until now those opinions could only be subjective. Ben Waber shows how the technology of People Analytics has now made objective measurements possible. He starts from the impressive productivity improvements occurring now, by making simple workplace changes when backed up by hard data. This is fascinating by itself, yet he then advances the logical next steps, proposing how larger productivity increases are possible, even probable, in the coming years. All it takes is real data.It's a must read if you're responsible for managing your company into an increasingly competitive future. If you're not (as is my case), it's still a great story of the unexpected advances of technology.
many inspiring examples, but unfortunately a lot of ballast
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