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Product details
File Size: 763 KB
Print Length: 268 pages
Page Numbers Source ISBN: 1849961387
Publisher: Springer; 2011 edition (January 4, 2011)
Publication Date: January 4, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B008J18AAY
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I work in the credit card industry, but I was frustrated by the difficulty in getting good information on the industry and how it was established. I bought this book, even though expensive, with the hope that a more academic history might fill in many of the gaps that I have, especially as why we have the incredibly complex set of networks/processors/acquirers/issuers/gateways that characterize the industry.This book far exceeded my best expectation. The writing is very thorough,well documented and very clear. I emphasize the quality of writing because there is so much academic writing that is difficult to read or just plain boring.David Stearns, the author, has done a great service to all those who work in the industry by putting together an overview of the Visa network, and the creation of the credit card industry which is concise, detailed and very interesting.The author is also quite good at relating the detailed history to the general implications in society;and I enjoyed his closing chapter on The Sociotechnical History of Payment Systems, a wordy chapter title to be sure. But the section entitled "Value Flows According to Mark" explores the history of currency and money as it relates to the visa Mark... All very interesting,and none of it that hard to read and understand.The only drawback to this book is its high cost. For me, the price was more than justified. I work in the industry and I'm willing to invest in my own knowledge and learning. An academic book by definition is going to have a small audience, and needs to charge more to make it worthwhile. I can give this book my highest recommendation, you won't be disappointed. ---geoff s.PS I hope that the author will come out with a sequel that will take his history from the 1980s to the current year...and I'm particularly interested in the acquirer side of the industry, which though it is enormous, and though there are enormous corporations who work in that space (a la First Data), there is almost no good history or explanation of where these businesses come from and how they currently function.
All of us, even payments professionals, tend to think about now "traditional" products as having sprouted from the ground, fully-formed. Even when we are struggling to bring forth our contemporary incremental (and if we are lucky, disruptive) innovations, we only have a shadow of a thought that the entrenched payment instruments in our wallets went through the same sort of struggle, the same sort of evolution, obstacles and challenges.The beauty of this book is that it brings together the origins of the credit card industry including, importantly, a detailed look at the evolution of backroom operations, of system rules and of the tense yet cooperative relationships between competitors to bring Visa to fruition. In this sense, the story is very instructive for those of us still involved in the payments industry, but with newer instruments, form-factors and struggles about rules. I recommend this book highly to anyone in the payments industry. It is worth the high price.
Electronic Value Exchange is well written and insightful. The historical and technology perspective of how the VISA network emerged is interesting and a good read. Ideal for any "game changing" technology platform developers who are hoping to change the world with their new, better, cheaper way for doing things. In particular, the writer's focus on the social-political-technical cost of challenging and changing the status quo is value received.
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